Midland Hotel, Morecambe
From the minute Urban Splash signed the deal on Morecambe’s famous Art Deco Midland Hotel on Christmas Eve 2003, it became the project Lisa was asked most about by the press. The iconic hotel, designed by Oliver Hill and built in 1933, had stood empty for several years and its once elegant beauty was cracking and peeling on the inside and out.
The interest in the Midland was huge. We hosted a press call for nearly 100 journalists and partners on a cold morning (with lots of hot tea and blast heaters) to announce the purchase of the building and the partnership with Northwest Regional Development Agency. Around 1000 locals came to the hotel to see the new designs by Union North Architects and those same locals returned when the hotel opened to see the restored building and its famous Eric Gill artwork.
The highlight of the all the press coverage generated for the Midland Hotel was a whole episode of the BBC’s Culture Show. We held a proper tea dance with Morecambe’s finest dancers bringing life back to the hotel once again. You can watch the episode here.
The Midland Hotel is operated by English Lakes – it is well worth a visit and the sunsets across Morecambe Bay rival any you’ll see anywhere in the world.