All Change for Crewe
In 2012 Ashurst Communications was approached by Cheshire East Council to prepare a comprehensive communications strategy for its regeneration plan All Change for Crewe.
We worked closely with team behind All Change for Crewe and their partnership board to develop a strategy, series of objectives, messages, audiences and activity which included guidance on building the All Change for Crewe brand, buy in from local businesses, as well as marketing Crewe as a location for local, regional, national and international businesses.
The strategy was accepted and approved by the All Change for Crewe partnership board and is now being implemented by the PR team at Cheshire East Council and local partners.
As a direct result of the work for All Change Crewe, in March 2013 Ashurst Communications was appointed by Marketing Cheshire to provide strategic advice and support to Warrington & Co, a private and public sector partnership set up to drive economic growth in Warrington.