Band on the Wall partner with Warsteiner
Manchester’s Band on the Wall has announced its new partnership with German beer brand Warsteiner. The deal, which will last for three years, brings together for the first time, the two brands which share an impressive musical history.
Band on the Wall has been a music venue since the 1930’s and today still plays a huge role in Manchester’s internationally renowned cultural offer. Warsteiner has an impressive track record as the premium beer brand behind many of the best and most eclectic festivals and tours across Europe and North America, including the Berlin Festival, Melt Festival and Bunbury Festival in Cincinnati.
Steve Magnall, managing director, Thwaites said: ”We are delighted to Do it Right with Warsteiner and the Band on the Wall.
“The brand and the venue have a long history of remaining committed to the real values. As agents for Warsteiner we are passionate to bring the brand to the correct audience, those who really embrace life and let their passion show.”
Gavin Sharp. CEO, Inner City Music Ltd said: “I am delighted to announce our partnership with Warsteiner. We share the same grown up passion and enthusiasm for music and talent, and the deal will help us develop our event programme both at the venue and at partner venues across the North of England.
“Band on the Wall is far more than a music venue and to enable us to deliver our eclectic and diverse programme we are dependent upon the generous support of the both the public and the private sector.”
The deal between Warsteiner and Band on the Wall was organised by brand partnership agency Manchester based A Foot in the Door.
Band on the Wall this week became the UK’s first small venue to reach Gold status for Deaf and disabled fans. The venue was awarded the recognition by representatives of Attitude is Everything, the charity that campaigns on behalf of Deaf and disabled audiences and operates a nationwide Charter of Best Practice.
Placing the 320-capacity venue on a par with The O2 and Glastonbury Festival, the Charter’s Gold Status is only awarded to venues and festivals that have exemplary access provision.
Band on the Wall is a not-for-profit venue run by registered charity Inner City Music. It exists to promote equality and diversity through music and bring the best music from around the world to the stage – both at the Manchester venue and across the country through its touring schemes.
Sparking and supporting a lifelong passion for music is at Band on the Wall’s core. Live music events are complemented through a dynamic learning programme delivered in partnership with charity Brighter Sound (also based in the Band on the Wall building), providing opportunity for all ages to participate in music activity – from development through music for young children to music lessons, groups and choirs for people discovering music later in life.
Band on the Wall is committed to providing opportunities to those wishing to develop careers in the music industry. Through a partnership with Manchester College it offers students a unique, hands-on opportunity to undertake fully accredited HE and FE courses will full access to the state-of-the-art facilities and industry knowledge housed in the venue.
Band on the Wall is an Arts Council England National Portfolio Organisation and also receives funding from Manchester City Council.
The news was featured in the Manchester Evening News.