A new look at James Robertshaw
Bolton based James Robertshaw which designs, manufactures and installs awnings and blinds for its trade and commercial clients has revealed its new identity and website.
The family owned and run firm worked with Manchester based brand consultancy Project Simply to rework its logo and website, and will be rolling out its new identity across its vans, uniforms and products over the coming months.
Matthew Garnett, sales and marketing director at James Robertshaw said: “We spent a lot of last year looking at many aspects of our business, including our marketing and communications. We decided it was time to bring in a fresh, new look to James Robertshaw and we’re thrilled with the new identity and website delivered by Project Simply.”
Before Project Simply set to work on design, they carried out research with James Robertshaw’s 25 staff and customers, to find out what they like about the existing identity, website and marketing materials and importantly, to discover what wasn’t working.
Christian Hill, director, Project Simply said: “We looked at all aspects of the business at James Robertshaw, from how contact is made with customers and orders taken, to the manufacturing processes and after sales services.
“For us perhaps the most exciting part of the process is all blinds, canopies and awning products are manufactured on site at the Bolton HQ and we really wanted to make that a big part of the new identity.
“We also spoke to a lot of the team at James Robertshaw and their customers to find out what works and what doesn’t work so well. We realised we needed to make the product range easier to digest online and we’ll be developing a series of downloadable marketing materials to assist the sales team, and also visitors to site.”
The new website features films, images and case studies of the full range of James Robertshaw products, which are all available to its trade clients as well as its commercial customers.
The new identity sees the round blue and white stamp replaced with simple new logo design featuring an icon to represent the shading all James Robertshaw products provide. A new colour palette has been introduced to help provide a distinctive, modern feel to its communications.
Matthew Garnett continued: “We’ve long been known for our innovative approach to designing our products to meet the specific requirements and challenges faced by our customers. When we took a long look at our marketing materials, we realised we should be demonstrating that flair for innovation and design in everything we do. I hope our customers love our new identity as much as we do.”
Established in 1860, James Robertshaw operates from its HQ in Horwich, Bolton. The company is known for its innovative approach to product design, working closely with its clients to find the best solutions to even the most challenging of projects. It’s most recent installations include the awnings and café barriers at Manchester’s Corn Exchange and a series of parasols for the new Home Sweet Home at Great Northern Square, Manchester.